TY - GEN
T1 - Neurociencia Aplicada a la Visualización de los Datos
AU - Camacho-Aguilar, Rafael
AU - Rojas-Segura, Javier
AU - Martínez-Mora, Marco
AU - Martínez-Villavicencio, Jose
N1 - Publisher Copyright:
© 2024 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2024
Y1 - 2024
N2 - The exponential increase in complexity and volume of data in the contemporary world has driven the adoption of Visual Analytics (VA) tools to accelerate knowledge extraction through effective visual representation of metrics and trends. This study aims to evaluate their effectiveness in practice, particularly during information analysis, and their influence on decision-making. To conduct this evaluation, physiological response measures from neuroscience, particularly eye-tracking using webcams and Real Eye® software, will be employed during an experimental design intended to compare the effectiveness of visual data analysis with traditional tabular information analysis. The results of this experiment are expected to provide valuable insights for both the academics and practitioners in the field, as well as data users in general.
AB - The exponential increase in complexity and volume of data in the contemporary world has driven the adoption of Visual Analytics (VA) tools to accelerate knowledge extraction through effective visual representation of metrics and trends. This study aims to evaluate their effectiveness in practice, particularly during information analysis, and their influence on decision-making. To conduct this evaluation, physiological response measures from neuroscience, particularly eye-tracking using webcams and Real Eye® software, will be employed during an experimental design intended to compare the effectiveness of visual data analysis with traditional tabular information analysis. The results of this experiment are expected to provide valuable insights for both the academics and practitioners in the field, as well as data users in general.
KW - data analysis
KW - experimental design
KW - innovation
KW - Neuroscience
KW - visual analytics
UR - http://www.scopus.com/inward/record.url?scp=85217197681&partnerID=8YFLogxK
U2 - 10.18687/LEIRD2024.1.1.368
DO - 10.18687/LEIRD2024.1.1.368
M3 - Contribución a la conferencia
AN - SCOPUS:85217197681
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - Proceedings of the 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
A2 - Larrondo Petrie, Maria M.
A2 - Texier, Jose
A2 - Matta, Rodolfo Andres Rivas
PB - Latin American and Caribbean Consortium of Engineering Institutions
T2 - 4th LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2024
Y2 - 2 December 2024 through 4 December 2024
ER -